Diamond Profitability and Branding

Cut Group

Members of the Cut Group include:
Sergey Sivovolenko, CEO OctoNus, Tampere, Finland
Garry Holloway, Melbourne, Australia
Yuri Shelementiev PhD, Head of laboratory, Moscow University (MSU) Gemological Center, Moscow, Russia
Janak Mistry - Lexus, Surat, India

Published on 5/09/2006

This Power Point presentation discusses how new cuts could help diamond industry profitability and branding problems

The problem – a lack of differentiation
Why diamonds have a Branding problem. (What is a brand & diamond’s functional issues)
Why today's Cut grading leads to commoditization
The Master Stone Study supervised by OctoNus – a better way
The development of many new diamond cuts
New diamond brands, like brands of cars etc

Click the speaker icon in the center of each slide to hear a voice over